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Globe/United States/Alabama/Marshall County

Marshall County

Tennessee Valley / Lake Guntersville (NE Alabama), Alabama · 98K people · $3.5B GDP

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Timeline
2026Present
NOW
EVENT HORIZON
2020202620302035204020452050
Tennessee Valley / Lake Guntersville (NE Alabama)

Future Path

Pick a future path. Every number on this page updates with the impacts and the ranked actions for that path.

Disruption Profile

Baseline + Probable

High — Active disruption underway in key sectors

High — Median household income $52K (-6.8% vs state median) -- near the state median.

Moderate — Building pressure in key sectors

Moderate — Building pressure in key sectors

Moderate — Moderate exposure across select industries

Moderate — AI Exposure Index: 28/100 -- lower vulnerability to AI-driven workforce disruption.

Moderate — Moderate exposure across select industries

Low — Limited disruption signal

Minimal — Limited disruption signal

Marshall County vs Alabama Average

Marshall County exceeds Alabama average on 7/9 dimensions. Highest divergence: Social Trust (-30)

Click a dimension label to explore

Marshall Alabama US Avg

Projected impact · 2026

Stakes for Marshall County

Probable cone · 1.00x

With 42K jobs in Marshall County and AI exposure at 28/100, here is what the model projects through 2031 under the probable cone (default 5-year horizon — scrub the timeline to extend).

Model: at-risk = workforce × (AI exposure ÷ 100) × ((year − 2020) ÷ 10, capped 0-1) × cone multiplier. Each STEEPE-point improvement preserves ~1% of at-risk jobs. The same formula runs backwards (retrodiction) and forwards (projection), so scrubbing pre-2026 shows what the model says was already exposed by that year.

See per-dimension breakdown

How 9 actions distribute across 5 dimensions, plus near-term vs medium-term lists.

If Marshall County implements all 9 recommended actions, the model projects these dimensional improvements.

Education Value
55+15 pts
Close the Skills Gap with AI-Ready Credentials /Sector-Aligned K-12 + Community College Pipeline /Registered Apprenticeship Expansion: Manufacturing (poultry processing + foundry + HVAC + powersports)
Social Trust
56+9 pts
Targeted Poverty Reduction in Highest-Need Areas /Pre-Positioned Displaced Worker Rapid Response
Economic Disruption
58+8 pts
Reduce Manufacturing (poultry processing + foundry + HVAC + powersports) Concentration Risk
AI > AGI > ASI
39+7 pts
Anchor Employer AI Co-Investment Compact /Universal Broadband for AI Economy Participation
Ecological Stress
68+4 pts
Climate Resilience Infrastructure Investment
Near-term (1-3 yr)+37 pts

7 actions within local control

  • - Reduce Manufacturing (poultry processing + foundry + HVAC + powersports) Concentration Risk
  • - Close the Skills Gap with AI-Ready Credentials
  • - Targeted Poverty Reduction in Highest-Need Areas
  • - Sector-Aligned K-12 + Community College Pipeline
  • - Anchor Employer AI Co-Investment Compact
  • - Registered Apprenticeship Expansion: Manufacturing (poultry processing + foundry + HVAC + powersports)
  • - Pre-Positioned Displaced Worker Rapid Response
Medium-term (3-7 yr)+6 pts

2 actions requiring partnerships or advocacy

  • - Universal Broadband for AI Economy Participation
  • - Climate Resilience Infrastructure Investment

Action Plan

Probable path

Top recommendations for Marshall County, ranked by estimated impact. 9 total · +43 pts combined.

Who Can Act

Of 9 recommended actions for Marshall County, 8 are within direct control. Tap a sphere to see the actions and what each one does.

Acting on the 8 local levers alone (+41 STEEPE pts) is the fastest path to shifting the probable→preferred future cone for this county.

Top Employers — Marshall County

The 10 largest employers shaping the local labor market. Tap any row for the public-data profile and AI-exposure assessment.

Economic Development Authority

Marshall County Economic Development Council

Tennessee Valley Industrial + Huntsville-Spillover Diversification

Website

Target Sectors

Advanced Manufacturing (foundry, HVAC, powersports)Agribusiness & Food Processing (poultry value-chain)Tourism & Outdoor Recreation (Lake Guntersville)Healthcare (Marshall Medical Centers regional reach)Aerospace & Defense Supply Chain (Huntsville-adjacent contracting)

Active Programs

  • +Tennessee Valley Authority economic development partnerships
  • +Alabama Department of Commerce Accelerate Alabama 2.0 sector targeting
  • +USDA Rural Development grants (Boaz, Albertville, Guntersville)
  • +Snead State Community College workforce training programs

Recent Wins

Polaris Industries manufacturing expansion
approx, multi-year2023
Mueller Co. Albertville foundry modernization
approx2024

Supporting detail

Open any section to dig into the underlying data.

Layoff history (WARN)

Federal layoff filings on the timeline

WARN Act Notices (2020-2026)

Notices

0

Workers

0

Layoff Rate

0%

of total employment

2025

0

Workers Affected by Year

0
2020
0
2021
0
2022
0
2023
0
2024
0
2025
0
2026

Recent Notices

Source: Alabama Department of Labor WARN. Federal WARN Act: 60-day notice for mass layoffs (50+ workers) at employers with 100+ employees.

Disruption scenarios

Exponential impact paths driven by the timeline

Exponential Impact Scenarios

Cross-signal alerts

When multiple risk signals converge on this county

Convergence Alerts

highClimate-Economic Nexusstrength 80%
Ecological 68/55Economic 69/50

Ecological stress amplifies economic disruption through insurance costs, infrastructure damage, supply chain disruptions, and forced migration patterns.

Precedent: Hurricane Katrina (2005), Texas winter storm (2021): climate events created multi-year economic disruption in affected regions.

Marshall County: 2 dimensions converging above thresholds simultaneously.

Full economic profile

Demographics, employment, sectors, incentives

EVI: stableBASELINENon-Metro (RUCC 4)

Housing & Infrastructure

Median Home Value

$161K

Homeownership

73.5%

Median Rent

$760

Broadband Access

81.6%

Avg Commute

25.4 min

Labor Force Part.

58.4%

Affordable relative to Huntsville (Madison County) which drives commuter in-migration. Lake Guntersville waterfront and second-home market pull a meaningful price premium in select pockets (Guntersville city, lakefront communities). Inland affordable inventory in Albertville and Boaz remains the workforce-housing base.

Employment by Sector

Manufacturing (poultry processing + foundry + HVAC + powersports)28.6%
Trade, Transportation & Utilities17.4%
Education & Health Services13.8%
Leisure & Hospitality9.5%
Construction6.2%

Population & Talent

Population

98K

Change Since 2020

+1.8%

Median Age

39.6

Net positive migration driven by Huntsville-area commuter spillover (housing affordability vs Madison County), retiree inflows around Lake Guntersville, and continued Hispanic in-migration tied to poultry processing.

Diversified rural-industrial economy with three legs: poultry processing (Tyson, Pilgrim's Pride, Wayne Farms), heavy manufacturing (Mueller Co. foundry in Albertville, Polaris powersports, Daikin HVAC), and tourism / retiree economy around Lake Guntersville (largest lake in Alabama). Huntsville MSA adjacency (NASA Marshall, Redstone Arsenal) provides a modest aerospace-spillover lift relative to other rural-AL counties. Heavy Hispanic ag-worker / poultry-line population. Tornado-alley exposure is the principal climate risk.

Sources

Census QuickFacts: Marshall County, ALBLS Alabama Employment SummaryMarshall County GovernmentUSDA Rural-Urban Continuum Codes 2023

Grant matches

Federal funding aligned to county levers

Target industries

Sectors prioritized by the county strategy

Sectors aligned with the county’s diversification strategy and AI impact assessment.

1.Poultry Processing (Tyson Foods, Pilgrim's Pride, Wayne Farms)

AI headwind

Alabama is the #2 US broiler state and Marshall County sits in the heart of the production belt. Tyson Foods, Pilgrim's Pride, and Wayne Farms all operate processing facilities in or directly adjacent to the county. Heavy Hispanic ag-worker / poultry-line workforce. AI vision-grading, automated deboning, and processing-line robotics are the largest near-term labor-displacement vector. Workforce-policy shifts (immigration enforcement) compound mechanization pressure.

2.Manufacturing (Mueller Co., Polaris Industries, Daikin)

AI mixed

Albertville hosts Mueller Co.'s foundry, the reason it is called the 'Fire Hydrant Capital of the World.' Polaris Industries manufactures powersports vehicles in-county. Daikin operates HVAC manufacturing. Tennessee Valley industrial corridor with cheap TVA power. Predictive maintenance and process-control AI are the dominant productivity vectors; CNC + automated casting compress operator headcount.

Back to Alabama

County data: Census ACS, BLS, BEA. Disruption Profile scores 0-100 (higher = more disruption). Timeline adjusts projections.

3.Tourism (Lake Guntersville)

AI mixed

Lake Guntersville is the largest lake in Alabama (~69,000 acres, TVA reservoir on the Tennessee River). Lake Guntersville State Park, bass fishing tournaments (Bassmaster Elite Series circuit), boating, and retiree second-home demand drive a meaningful secondary economy. Tourism is climate-exposed (algal blooms, lake-level fluctuation) and severe-weather-disrupted.

4.Huntsville-Adjacent Aerospace Spillover (NASA Marshall, Redstone Arsenal)

AI tailwind

Marshall County is directly adjacent to the Huntsville MSA, home to NASA Marshall Space Flight Center and Redstone Arsenal (Army Futures Command, MDA, FBI presence). Defense + aerospace contractor spillover supports a small but growing cohort of in-county commuters and contractor offices. AI in defense, simulation, and aerospace systems is a positive vector relative to rural-AL baseline.

5.Healthcare (Marshall Medical Centers)

AI tailwind

Marshall Medical Centers (North in Guntersville, South in Boaz) anchor regional healthcare. Major non-manufacturing employer. Rural-healthcare context: aging population, working-class injury burden from poultry + foundry work, retiree demand around Lake Guntersville. Telemedicine, AI triage, and clinical-decision support have outsized impact vs urban deployments.

Best-case opportunities

What this county wins in the preferred future

Sources

Government, academic, and live data feeds

Census QuickFacts: Marshall County, ALBLS Alabama Employment SummaryMarshall County GovernmentSnead State Community CollegeMarshall Medical CentersTyson Foods